About us / Team.

We give 100% of our consulting experience to our customers

Schmidt Consulting St. Moritz was founded by Dr. Alexander Schmidt in 2000, which set the base for our successful business. In 2007 the branch Schmidt Consulting Zurich Ltd. was co-founded by Christopher Schmidt. In the same year Schmidt Consulting St. Moritz was tranferred into the legal form of an Ltd. Both brothers act as independent managing owners of each company, but act and work closely together on client projects.

Our offer is directed to small and medium sized companies as well as to subsidiaries and divisions of large corporations, who are looking for pragmatic and innovative business solutions for their company. With our attractive services, we accompany you from analysis to implementation and guarantee the successful execution of our mandates and projects thanks to our many years of experience.

The value creationg for our clients has top priority and is our mission. We achieve this whilst having a close collaboration with our clients. For special projects, industry expertises or specific client requirements, we involve business partners out of our profound network to increase the value for clients even more.

Alexander Schmidt

Dr. Alexander Schmidt

Dr. oec. HSG / CEO – Schmidt Consulting St.Moritz GmbH
Founder and owner SCBA St. Moritz / Co-owner SCBA Zurich
Phone: +41 81 834 40 05

Delivering top performance in every respect is a driving factor in my daily work. The solutions developed for clients must be tailor-made and exceed the expectations of the client. This can only be achieved if a coordinated team is formed together with the customer from the beginning of the project work, which develops professional solutions together with the customer. It is also crucial that not only solution concepts are developed, but that these are also implemented professionally with my customers. Only the implementation of solutions with the customer makes a consulting complete and is for me a decisive prerequisite to secure a long-term basis of trust with the customer. My goal in consulting is to create sustainable value for the client by using my longtime consulting experience, be it in strategic concepts as well as in the implementation of ideas and solutions.

Curriculum Vitae
Work experience

  • since 2019: CEO at AlpRent – Value Vacation Rental www.alprent.com
  • since 2000: CEO at Schmidt Consulting Business Advisors St. Moritz GmbH
  • since 2003: Lecturer for Business Administration, Economics / management / marketing / event management and strategy at the University Basel, Univesity of Apllied Science HTW Chur, Academy of Hotel Excellence Bad Ragaz and Academia Engiadina Samedan
  • 1999 – 2000: Marketing Manager at Swiss Re, Zurich
  • 2001 – 2002: Chief Executive Officer (CEO) of the FIS Alpine Ski World World Championships 2003 St. Moritz-Pontresina
  • 1997 – 1999: Senior Management Consultant at The Boston Consulting Group, Zurich
  • 1996: Project Quality Manager at Credit Suisse, Zurich
  • 1994: Product Manager at Hoffmann-La Roche, Milan

Education and academic degrees

  • 2019 – 2021: Executive MBA FHGR Digital Transformation
  • 1988 – 1994 and 1994 – 1997: lic. oec. inform HSG and Dr. oec HSG (Ph.D.), University of St. Gallen
  • 1992 – 1996: Studies at University of Tokyo, University Luigi Bocconi Milan and University of British Colombia Vancouver (MBA)


  • German, English, Italian, French, Spanish,  Japanese
Christopher Schmidt

Christopher Schmidt

lic. oec. publ. / CEO – Schmidt Consulting Zurich GmbH
Founder and owner SCBA Zurich / Co-owner SCBA St.Moritz
Phone: +41 79 608 44 08

„As a former top athlete, I am used to setting high ambitions for myself and my environment. Achieving these requires professionalism, a clear focus and the will to achieve more than is required.  My motivation is to develop solutions together with customers, partners, my team and other stakeholders, to implement them successfully afterwards and to be measured by the results accordingly. Taking responsibility from conception, through implementation, to effective delivery to the customer is a natural mindset. Regardless of whether it is at a high strategic level or in day-to-day project management tasks.  Convincing all parties involved to achieve the set goals, driving the search for the best solution and delivering it tailored to the customer is my goal.“

Curriculum Vitae

Work experience

  • Senior Consultant at Futurecom Interactive AG (interactive media) and Wunderman (direct marketing). Responsible for the integrated communication for several Swiss and international companies (telecommunication, banking, luxury industry) and head of a consulting team.
  • Consultant and Project Manager at Crealogix AG, Bubikon. Responsible for E-Business/E-Commerce, websites and application development for several Swiss and international companies.
  • Account Manager at Advico Young & Rubicam, Zurich.

Education and academic degrees

  • 2019 – 2021: Executive MBA FHGR Digital Transformation
  • Studies in economics (lic. oec. publ.) at the University Zurich.


  • German, English, Italian French

Download Curriculum Vitae (PDF)
Project Overview (PDF)